I was working with Adam Guerbuez, and I built a program that could mass-post to people’s Facebook walls. The posts were ads — stuff like penis enlargement pills and “no-THC” marijuana. When Adam received a cease-and-desist letter, we stopped working on it and moved on.
Word later came back that Mark Zuckerberg himself had been briefed on the tool, and Facebook rolled out the “Roadblock” security feature in response to what it enabled.
Not an endorsement — just the reality of how far the code could reach at the time. It was a different internet then, and the rules for platforms, automation, and security were still being written in real time.
I’m still a programmer by profession. These days I choose a quieter life — fishing, the beach, family, and building things that don’t burn the world down. This project has been on my mind for years, and bringing it back is my way of closing that loop and doing it right.